Push and Pull Promos

Something new from me…In the promos below I integrated live action with graphics.

The end result was to make the promos look as though the talent were pushing and pulling graphics into place. Considering that green screen is not my forte, I did a test before we shot as well as many conversations ranging from pulling on a green wardrobe to making polystyrene letters – finally concluding that the talent would pull or push nothing at all – doing it this way meant that the graphics guy would only have to track the hands rather than keying too! It also meant that the talent had to be convincing with their movements and I would have to envision whilst directing where things would be happening and how they were happening – looking at a blank space.

I didn’t shoot on green screen as I knew we were going for a white background, and the best way to get a nice white background is to shoot on white :)

Hope you like the results.

JP Push Pull Welcome Bonus Bet Req from Loraine ffrench on Vimeo.

Producer/Director: Loraine ffrench
Editor: Simon Martin
Graphics: Chris Butters

JP Responsible Gaming Push Pull from Loraine ffrench on Vimeo.

Producer/Director: Loraine ffrench
Editor: Simon Martin
Graphics: Chris Butters

SC FDB Push Pull from Loraine ffrench on Vimeo.

Producer/Director: Loraine ffrench
Editor: Simon Martin
Graphics: Chris Butters